Uber Motion Graphics
Motion graphics for riders
This is a collection of motion graphics I designed in my internship at Uber Hong Kong across different campaigns. The design contains cultural references that may specifically resonate with Hong Kong audience.
Spotting a matched car from a ride-hailing service is a pain. Uber Color is a new way to make your pickup process much smoother. A light with specific color will be shown in front of the vehicle when it is approaching riders, bringing convenience and better user experience. This visual was designed to educate riders about this new feature.
Chinese New Year
Each day in the first week of Lunar Calendar has a series of corresponding traditions. However, these traditions have been fading away due to our modern living style. This series of animations aims at reminding the audience about those conventions and how Uber can help them maintain the traditional culture.
U for Uber
Behind every good trip is an even better driver partner. In this campaign, we invited riders to show their #UberLove by taking a photo with their favorite driver with a "U" gesture! The campaign visual was designed to demonstrate this action vividly and attract attention in social media.
New Year Eye Celebration
Uber provides users a convenient way to get home early and safely after the end-of-year count-down celebration. This campaign visual was designed to bring a key message - Uber is always with them when they need it, even in New Year Eve.