We are surrounded by products and services that do not fit into the modern globalized world. Common design pitfalls in the context of globalization are often caused by over-emphasis on nationality, and naive generalization of people living in a region. To design a product for global citizens, all assumptions about locations and races have to be removed.
The increasing trend of people moving across countries and adopting other cultures poses significant challenges to companies and product designers. The only way to survive in this globalized world is to think as a global citizen.